Tahoe Park Realty’s goal in our marketing program is to keep with tried and true ideas but also to stay on the cutting edge of current technology. We believe that it is important to use all of the methods that have been successful in the past (i.e. mailers, newspaper advertising, etc.), but also take full advantage of the internet in marketing our clients’ properties.
A. Prominent Business Location:
Tahoe Park Realty has been in the same location for many decades and continues to experience a large number of walk-in clients, referrals, or repeat clients.
B. The World Wide Web:
One of our most successful and powerful marketing tools is the use of the world wide web. With the explosion of the use of the internet, came the need to have a powerful website to help potential buyers find what they are looking for in a Lake Tahoe home. Our website www.tahoeparkrealty.com experiences a significant number of visitors and telephone inquiries daily.
C. Direct Marketing:
One of the methods that has been most successful to Realtors® since the beginning of USPS is direct mail. We use all of the available technology to locate buyers and Contact them directly by using the program Dataquick. By using Dataquick we are able to focus on specific areas where we believe we will be most successful. This form of direct marketing is very efficient and effective because it reaches a specific audience.
D. Virtual Tours
It is a well known fact that a picture is greater than a thousand words, and we feel that photos of homes are best presented as virtual tours. These virtual tours present your home with grace and style and are viewed anywhere in the world through the internet. These links to the virtual tours will be included in the local Multiple Listing Service, home flyers, Craigslist, and direct marketing mailers.
E. . Marketing Brochures:
Another tool that has been used for many years is the listing brochure. This brochure is available in front of the home for sale inside the sign pocket, and is also located in the Tahoe Park Realty office and on the listing posting on the internet. This is a very valuable source of marketing because it is free and it puts all the pertinent information in a buyer’s hand.
F. Homes and Land Magazine:
The Homes and Land Magazine is a very important marketing tool. It is available almost everywhere (i.e. supermarkets, gas stations, etc.). When a home is listed with Tahoe Park Realty, it is included in our full color page ad, inside Homes and Land Magazine (as seen in this picture).
